https://www.kaitlynclarke.com/home daily 1.0 2025-10-15 https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/159f9695-1044-42f1-8ea4-5ffc6b82fa01/DSC03062.png Home - Kaitlyn Clarke I am a specialist in UX/UI website design and digital media. I am certified in website design through the University of Utah and work on websites and digital media full time. I believe visual and product design is about problem-solving and taking care of the users. For more information about my experience, portfolio, or how we can collaborate on upcoming projects, email me at 24kclarke@gmail.com. https://www.kaitlynclarke.com/skills daily 0.75 2022-02-26 https://www.kaitlynclarke.com/error daily 0.75 2022-02-26 https://www.kaitlynclarke.com/services-6-1 daily 0.75 2025-10-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/5df416e3-4182-471e-8155-8f6d7fff0ef8/image-asset+%287%29.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/59db377f-34a5-470c-aef0-c45630106587/AroHa_02.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/12a36dab-dfec-4d85-b73b-1995071106fe/image-asset+%282%29.jpeg https://www.kaitlynclarke.com/portfolio daily 0.75 2022-02-26 https://www.kaitlynclarke.com/portfolio/haven-travel-app monthly 0.5 2022-02-26 https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/d444fd89-9373-4162-ac7e-203b0dd69ff1/Mobile+App+Case+Study_Page_01.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/3c52ff83-58eb-4d31-9d09-257e452075c7/Mobile+App+Case+Study_Page_02.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/237f3379-ed20-4d7b-8ba9-e8d93d1ab350/Mobile+App+Case+Study_Page_03.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/545c8fe7-ee64-4575-b35a-98031ce62ce7/Mobile+App+Case+Study_Page_04.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/6bacdc75-a921-43f1-8203-5154996ce3bb/Mobile+App+Case+Study_Page_05.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/fb34cff0-48c6-4008-8614-c8c140feb5cc/Mobile+App+Case+Study_Page_06.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/3b71b4cb-e6aa-41bf-ab4e-bfb1367c26e7/Mobile+App+Case+Study_Page_07.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/469e7362-69c8-413c-a79a-6d6088a25058/Mobile+App+Case+Study_Page_08.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/5fd0a233-8e2d-47a4-9c3a-d8c785376a5e/Mobile+App+Case+Study_Page_09.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/7aa84c3a-28e2-4f37-9442-1718334fbd1e/Mobile+App+Case+Study_Page_11.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/3520b876-4ddd-48ba-9e46-dad6d8f64ca6/Mobile+App+Case+Study_Page_12.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/da0b48a8-693d-4c33-ad1d-5ea9d6ec2299/Mobile+App+Case+Study_Page_13.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/0e9bfbfb-ab90-44c5-a777-63de740ca440/Mobile+App+Case+Study_Page_14.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/5b83e8a7-c41f-4cba-991b-d0060418bd04/Mobile+App+Case+Study_Page_15.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/5f8a5a49-41fd-4d86-9676-596cef599559/Mobile+App+Case+Study_Page_16.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/b2f41d3d-7f08-42f6-96b0-97462b3a2097/Mobile+App+Case+Study_Page_17.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/7d56ead4-b5ae-4c23-8def-0ed841bf0a99/Mobile+App+Case+Study_Page_18.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/4ead4350-2698-4b40-9314-fad4c0ab6c7c/Mobile+App+Case+Study_Page_19.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/b7a8b69a-1cdf-4907-b963-41634db3fd07/Mobile+App+Case+Study_Page_20.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/9a9adec5-a1cc-4995-b8f3-c301495ab822/Mobile+App+Case+Study_Page_21.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/62fd45ca-61fa-40b5-a921-f8f24855172d/Mobile+App+Case+Study_Page_22.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/68773c94-2486-40cc-8138-70f8ba7966ac/Mobile+App+Case+Study_Page_23.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/f9bfee06-c5fb-4a29-8557-e735feb35df5/Mobile+App+Case+Study_Page_24.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/597490ca-8de7-4a58-bdee-df3ea6208565/Mobile+App+Case+Study_Page_25.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/2b0c418c-2865-473d-a4c2-744259162194/Mobile+App+Case+Study_Page_26.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/58b47456-848a-4892-8081-79a5313776c4/Mobile+App+Case+Study_Page_27.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/48a81e96-16c3-4797-9f6d-0bb096ad312f/Mobile+App+Case+Study_Page_28.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/feccde2f-16a7-4fbf-9f5f-9168b05851b9/Mobile+App+Case+Study_Page_29.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/f94ba9f4-bd2e-40d2-b554-87470ee53d27/Mobile+App+Case+Study_Page_30.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/202f58c9-72ba-4133-9b71-0cbde5021665/Mobile+App+Case+Study_Page_31.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/80908cc3-c759-4487-966d-98f5b761ca48/Mobile+App+Case+Study_Page_32.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/ed8d1162-486b-47f2-b82c-03e4beaf7d18/Mobile+App+Case+Study_Page_33.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/6edc6f4f-dbcb-4a4b-8702-97ea504a0e64/Mobile+App+Case+Study_Page_34.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/b87b92cf-730e-4cf7-b4c1-07f7e82ca8de/Mobile+App+Case+Study_Page_35.png Portfolio - Case Study: Haven - Travel App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/a616d0ca-25a5-4941-8835-041be79130a7/Mobile+App+Case+Study_Page_36.png Portfolio - Case Study: Haven - Travel App https://www.kaitlynclarke.com/portfolio/poppy-plant-care-app monthly 0.5 2022-02-26 https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/04edaa51-d005-465b-a14e-f179b99c4d71/Poppy+UX+Case+Study_Page_01.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/e14d00c5-1833-473b-85ed-38f310567d23/Poppy+UX+Case+Study_Page_02.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/e5601d65-c956-4507-af3e-7bc634f79964/Poppy+UX+Case+Study_Page_03.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/6e6b6246-3876-4cad-92fa-cbd91228ca40/Poppy+UX+Case+Study_Page_04.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/8ad29aef-581c-4e95-adfb-ed1b671550f5/Poppy+UX+Case+Study_Page_05.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/4ab88ad4-81f7-4041-b751-ab7b0b961930/Poppy+UX+Case+Study_Page_06.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/1cb9d292-9d46-4fc5-96f4-1ed2455580d5/Poppy+UX+Case+Study_Page_07.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/ae533457-65b1-41e6-af4b-5311d2801578/Poppy+UX+Case+Study_Page_08.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/d04e0d07-990f-4167-9be2-ebfd16240b12/Poppy+UX+Case+Study_Page_09.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/d8b2e0ce-4cc9-4d7e-9ef9-3cd994eca32d/Poppy+UX+Case+Study_Page_10.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/59c88169-2593-4207-aca7-4216c5fb0569/Poppy+UX+Case+Study_Page_11.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/21421bca-ba07-4217-bfc8-e2af5ce5bdc5/Poppy+UX+Case+Study_Page_12.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/67b4bb4d-a426-4ef5-9768-8f3259c40788/Poppy+UX+Case+Study_Page_13.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/39d44a93-2a6a-430c-aae1-cb4832d81354/Poppy+UX+Case+Study_Page_14.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/6373816c-8883-4356-85dd-0cb7fdc21aea/Poppy+UX+Case+Study_Page_15.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/12e12aff-4d09-4bed-a17e-963b2a038d72/Poppy+UX+Case+Study_Page_16.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/de3c1b90-6e8e-4f90-8f66-4e2958be3638/Poppy+UX+Case+Study_Page_17.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/a2f8a173-6d92-4f9d-a481-9d63547cc5f2/Poppy+UX+Case+Study_Page_18.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/fab21af5-a5eb-4da6-933e-7d3795f2480b/Poppy+UX+Case+Study_Page_19.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/0487ecf0-4e70-4eb8-81c6-2393124902e0/Poppy+UX+Case+Study_Page_20.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/62f7b3d9-e2dc-42bc-a80b-7b36a0ad8d47/Poppy+UX+Case+Study_Page_21.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/60c058a2-2df6-466b-ae79-987844579d68/Poppy+UX+Case+Study_Page_22.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/e4e3a426-224d-488c-92f1-615481cb51d9/Poppy+UX+Case+Study_Page_23.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/5bbc653e-9bd4-490f-bc3d-86961d2ad663/Poppy+UX+Case+Study_Page_24.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/d686b472-74b2-4152-8152-b8746fa5bbf2/Poppy+UX+Case+Study_Page_25.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/63244b25-2955-4ad7-b279-c85719adc51a/Poppy+UX+Case+Study_Page_26.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/5b3c1f15-af15-4930-ad32-f5a97963b82f/Poppy+UX+Case+Study_Page_27.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/9f8511c8-66a7-4856-bd31-f375eb89fd63/Poppy+UX+Case+Study_Page_28.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/f96a3f86-84e7-49d1-b25d-b97a45663c46/Poppy+UX+Case+Study_Page_29.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/df7fd934-e928-471a-b4e4-2003f5093ec5/Poppy+UX+Case+Study_Page_30.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/13a85234-19e2-42b6-9856-1d7cb5a3be13/Poppy+UX+Case+Study_Page_31.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/1b35a6c3-0916-45ee-a6d2-e509ae3c31ed/Poppy+UX+Case+Study_Page_32.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/d81ff6b1-93b7-417b-a74c-45dfce3d00bb/Poppy+UX+Case+Study_Page_33.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/ba0b337b-d35a-46ef-9ca1-aa0da68ef42b/Poppy+UX+Case+Study_Page_34.png Portfolio - Case Study: Poppy - Plant Care App https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/6524d171-3be7-46d8-981e-c3542b38a076/Poppy+UX+Case+Study_Page_35.png Portfolio - Case Study: Poppy - Plant Care App https://www.kaitlynclarke.com/portfolio/usda-web-redesign monthly 0.5 2022-02-26 https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/9208c469-e50b-4ce7-8c86-9dc011c18024/USDA+Website+Redesign+-+Case+Study_Page_02.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/b01210d7-3267-43cf-88c9-04c6d5cb5d41/USDA+Website+Redesign+-+Case+Study_Page_01.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/fe6dd524-f748-4e53-81dd-14e49afc38c2/USDA+Website+Redesign+-+Case+Study_Page_03.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/c5f92f2a-ddff-42be-bc35-9d2d34587e73/USDA+Website+Redesign+-+Case+Study_Page_04.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/9c2c7650-4db6-4313-88f8-8f8b82eecd9b/USDA+Website+Redesign+-+Case+Study_Page_05.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/c5a2fff1-b293-4124-8ee3-0265e22e9625/USDA+Website+Redesign+-+Case+Study_Page_06.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/eaa8dedc-fecf-4f55-804f-82fa936fe7e4/USDA+Website+Redesign+-+Case+Study_Page_07.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/2ec2c5ea-4e81-4fae-88bc-5263b16f5bad/USDA+Website+Redesign+-+Case+Study_Page_08.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/62990365-1769-4bdc-80bb-f9b13e8c9356/USDA+Website+Redesign+-+Case+Study_Page_09.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/7be5421f-10f0-4eea-8ea1-41fbfb6a6134/USDA+Website+Redesign+-+Case+Study_Page_10.png Portfolio - Case Study: USDA Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/825204c8-7ae1-4969-833a-2a67964301d4/USDA+Website+Redesign+-+Case+Study_Page_11.png Portfolio - 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Case Study: RRC Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/1088c95a-5c7f-4506-a273-7b4cc117d985/Non-Profit+Case+Study_Page_32.png Portfolio - Case Study: RRC Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/7879336d-63f5-4c64-a679-b191d43df592/Non-Profit+Case+Study_Page_33.png Portfolio - Case Study: RRC Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/06359ce8-ab88-4336-919b-d39175af5187/Non-Profit+Case+Study_Page_34.png Portfolio - Case Study: RRC Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/becc4137-2ade-4e3d-8342-385d2a6b83d2/Non-Profit+Case+Study_Page_35.png Portfolio - Case Study: RRC Website Redesign https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/1a4228ec-5ac5-4353-9a84-4828e1d2f57b/Non-Profit+Case+Study_Page_36.png Portfolio - Case Study: RRC Website Redesign https://www.kaitlynclarke.com/portfolio/single-breath-app monthly 0.5 2022-02-26 https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/078a5a98-ff25-4663-aa48-46fbe11cd81b/single-breath-mockup.png Portfolio - Case Study: Single Breath App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/a4b5f5b6-90da-4bc7-b688-429f571fd59e/vincent-casciato.jpeg Portfolio - Case Study: Single Breath App - Make it stand out Vincent Casciato UX/UI Designer https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/fcff5712-af2f-4620-aad4-2a42bdff528a/tera-grasser.jpeg Portfolio - Case Study: Single Breath App - Make it stand out Tera Grasser UX/UI Designer https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/b9d45a72-2332-4892-af63-ab5ffedc3d96/0BC3A47A-57A4-4FCE-8001-F6FB617B5FF1.jpg Portfolio - Case Study: Single Breath App - Make it stand out Kaitlyn Clarke UX/UI Designer https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/e5f635ae-f520-4a30-a9b1-b3769784f13d/single-breath-proto-persona.jpg Portfolio - Case Study: Single Breath App - We created a proto-persona as a prediction for who we thought would be our primary target audience. We predicted that it would be a single adult in their mid-thirties or older. This age was also influenced by our team all living in Utah, where the culture makes more single adults feel the need to marry younger. Our hypothesis was that older single adults would feel pressure if they didn’t have the ability or desire to get married younger, and this could be an overlooked strain on their mental health. https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/c07cce9e-f7c3-4878-8980-9c6d3ebae895/single-breath-affinity-diagram.jpg Portfolio - Case Study: Single Breath App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/70f7ecf3-c06f-472f-8f8f-0fb80c73f8df/single-breath-user-persona.png Portfolio - Case Study: Single Breath App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/995f40af-968f-427c-8e72-16636aa95135/topic-dot-voting.jpg Portfolio - Case Study: Single Breath App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/a776fdf7-d80f-4577-88ce-67b0736f62b7/Group+Project+3+-+Single+Breath+Feature+Prioritization+Matrix.jpg Portfolio - Case Study: Single Breath App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62197d1a795e8a1c90659e87/90b6cfcf-ecc9-4b4b-ba89-a0a554dc6524/BOARD1.jpg Portfolio - Case Study: Single Breath App - Make it stand out Alisha’s childhood dream was to get married and start a family. 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